.svg)
.svg)
Introduction to New Frontiers
I created New Frontiers as the place to 'house' all my ideas, thoughts and companies. I'm interested in software, design, engineering, AI, automation, robotics, defence and energy. Exploration, curiosity and discovery has shaped the world, from ancient voyages across oceans to modern pushes into polar extremes and space to now robotics and Artificial Intelligence. Through bold steps and calculated risks, 'we the explorers' enable the next frontier.
Email: tim@newfrontiers.co
I currently live in Wales and spend most of my time on Naybor.
Things I'm involved with and areas of interest:
- Societal Infrastructure: I'm building Naybor the neighbourhood safety and community app.
- Climate: I'm developing batteries and technology at Powrus
- Protecting National Interests: I'm working on national security projects through Rover.
- Robotics: Through my work on Frontier AI
I trust you find my work interesting.
We're hiring
We're hiring for a range of roles here. What you end up working on will depend on your exact skillset and preferences, so choose your own adventure.
View our opportunities
Kind regards
Tim Rusling
NEW FRONTIERS
tim@newfrontiers.co
Our New Website
I built the New Frontiers website myself over a few evenings, treating it as both a proof-of-vision and a hands-on exercise in rapid execution. What started as a simple hold-co site became a digital expression of how I think about the future.
There were no agencies, no committees, no polish cycles—just curiosity, black coffee, late nights, and the belief that ideas compound fastest when you build them yourself.
Feel free to reach out to me:
Tim Rusling
NEW FRONTIERS
tim@newfrontiers.co
About — New Frontiers Holdings
New Frontiers Holdings is a multi-brand holding company founded and owned by Tim Rusling. New Frontiers exists to create companies that solve real operational problems, unlock new markets, and scale with purpose.
Rather than operating as a single business, New Frontiers incubates and owns a growing ecosystem of specialist technology and service brands. Each company under the group is engineered to lead in its own domain, while benefiting from shared infrastructure, strategic oversight, and long-term capital direction from the parent organisation.
Our Mission
To design, build, and scale frontier technologies that:
- advance human capability
- protect critical environments
- modernise industries
We believe the most valuable innovation happens where digital intelligence meets physical systems — and our portfolio reflects that belief.
How We Build
New Frontiers Holdings provides:
- Strategic capital allocation
- Portfolio oversight
- Shared R&D direction
- Operational infrastructure
- Cross-brand market access
- Long-term scaling pathways
Our Philosophy
- Build where others hesitate — act fast, pivot if needed, don't be afraid to fail
- Solve operational reality, not theory — our companies exist to be used, not admired.
- Stay private, stay trusted — 'speed of trust'.
- Create value across ecosystems — data, policy, hardware, finance, and services.
Company Details
- Founded by: Tim Rusling
- HQ Location: United Kingdom
- Structure: Private holding company, multi-brand portfolio
Bookshelf
Maybe this will be interesting to some people: below is a fairly incomplete catalog of the physical books I own. I always enjoy reading others' lists and browsing their bookshelves, so this intended to be a digital version of that. I've only read about half of the books here.I flagged a few books that I thought were particularly great in green and those that I thought were substantially above average in light blue. These designations are non-exhaustive, though—it's kinda hard to recommend books in the abstract. And I've no doubt missed some. Since the stacks and shelves lack any particular order, so too does this list.
- How Judges Think
- 2081 A Hopefull View of the Human Future
- The High Frontier: Human Colonies in Space
- The shape of things to come by HG Wells.
- Technology Edge: Opportunities for America in World Competition – 17 April 1985
- The Great Escape: Health, Wealth, and the Origins of Inequality
- Good to Great by Jim Collins
- The Machine
- 7 Habits of Highly Effective People
- Beyond Entrepreneurship by Jim Collins